Fashion

The best digital strategies in the fashion sector

The rise of ecommerce in the last few years has led to a fragmentation of the fashion sector, as it has allowed the introduction of new digital native brands with higher engagement ratios than the large firms, although the last ones are the ones that maintain the top positions in terms of number of followers. Thus, it is necessary to understand the difference in the type of content between digital native companies and traditional ones, as well as how, despite the decrease in turnover that the sector has experienced, the digital community has continued to grow. At Alqua, after analysing more than 5,000 brands in the Fashion sector nationally and internationally with our own technology based on Big Data and Artificial Intelligence, we have analysed and developed a report with the companies with the best digital strategies in this sector. Download our report to discover the companies with superior performance in the sector.