CASE STUDY
IMF Smart Education
Through our Paid Social strategy on Meta and LinkedIn, IMF Smart Education achieved high-quality lead acquisition, maximized advertising ROI, and steadily improved conversion rates, reaching enrollment growth targets and solidifying their brand in the education sector.
CHALLENGE
IMF Smart Education, a leading academic institution with multiple faculties and training programs across Spain, LATAM, and Ecuador, sought to strengthen its social media presence to capture high-quality leads and convert them into enrollments. With a focus on maximizing ad spend, IMF engaged us to implement a Paid Social strategy on Meta and LinkedIn aimed at boosting brand awareness, optimizing CPL and CPA, and enhancing the lead-to-enrollment conversion rate.
KEY OBJECTIVES
- Increase high-quality lead acquisition to convert contacts into enrollments.
- Optimize acquisition costs (CPL and CPA) to maximize advertising ROI.
- Build brand recognition across all markets and among key student and professional profiles.
PROCESS
- Conducted in-depth audience analysis and advanced segmentation to identify high-potential conversion profiles.
- Performed a comprehensive tracking and conversion audit to ensure accurate user data capture.
- Designed conversion-oriented ads, customized for each platform and region, highlighting IMF’s program benefits.
- Automated and dynamically optimized campaigns using AI, adjusting budget allocation in real time for maximum performance.
- Applied continuous A/B testing on ad copy and creatives to refine messaging and boost conversion rates.
- Reviewed results on a weekly and monthly basis to adjust strategy and adapt effectively to market changes.
RESULTS
+52%
Leads Generated
-30%
Cost per Lead (CPL)
-28%
Cost per Enrollment (CPA)
+60%
Lead-to-Enrollment Conversion
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