DIGITAL ADVISORY FOR PEs & VCs
Make better Investment Decisions and unlock the hidden value of your portfolio companies
What services do we offer for Investment Funds and Private Equity?
At Alqua, we provide comprehensive digital advisory services tailored for private equity investors and their portfolio companies. Our expertise spans the entire investment lifecycle, from uncovering digital opportunities and identifying risks during due diligence, to unlocking value by developing and implementing innovative digital strategies, products, and services.
We work hand-in-hand with our clients to define, design, and implement the digital capabilities needed to thrive in an increasingly competitive landscape. By leveraging advanced analytics, strategic insights, and cutting-edge technology, we empower funds to maximize returns and future-proof their investments.
DIGITAL DUE DILIGENCE
We evaluate the digital ecosystem of companies to make key investment decisions.
- Detailed analysis of customer acquisition strategies, including Paid Media, SEO, Influencer Marketing, and affiliate programs.
- Audit of measurement and attribution systems to ensure reliable and actionable data.
- Assessment of the technology stack: CRM, ERP, CDP, and analytics tools.
- Review of digital presence and brand positioning on key platforms (social media, earned media, email marketing).
- Customer experience analysis at key touchpoints, including purchase processes and returns.
- Audit of digital team capabilities, work methodologies, and organizational structures.
100-DAYS DIGITAL GROWTH PLAN
We design fast and effective strategies to maximize results during the first 100 days post-investment.
- Development of a digital roadmap with clear milestones and KPIs to monitor progress.
- Optimization of online acquisition campaigns on platforms like Google Ads, Facebook, and Instagram.
- Implementation of quick wins in digital assets such as websites, apps, and e-commerce platforms.
- Selection and deployment of critical technology tools for business management.
- Identification of growth opportunities through up-sell and cross-sell strategies.
- Establishment of a measurement and reporting plan to ensure transparency and results.
END-TO-END DIGITAL EXECUTION
We support portfolio companies in transforming their digital assets with a comprehensive approach.
- Design and execution of customer acquisition and retention strategies.
- Creation and enhancement of digital assets: websites, mobile apps, and e-commerce platforms.
- Automation of processes through the implementation of advanced tools like CRMs, CDPs, and ERPs.
- Optimization of digital campaigns to improve ROI (SEM, Programmatic, Social Ads).
- Personalization and segmentation strategies to boost engagement and conversion.
- Use of advanced analytics and dashboards for data-driven decision-making.
EXIT VALUE OPTIMIZATION
We design fast and effective strategies to maximize results during the first 100 days post-investment.
- Enhance brand perception through effective digital strategies.
Increase conversion rates by optimizing processes and customer experience (CRO). - Identify opportunities to increase customer Lifetime Value (LTV).
- Prepare digital assets to showcase their strategic value during sale negotiations.
- Create marketing and communication plans aimed at attracting potential buyers.
- Provide detailed reporting to demonstrate digital impact and potential to future investors.
Advising Torreal in the analysis of a transaction in the training sector.
Digital Due Diligence
Advising Queka Real Partners in the analysis of a transaction in the Pharma sector.
Digital Fairness Opinion.
Advising Suma Capital in the acquisition of Atrapamuebles.
Digital Due Diligence.
Advising Capza in the maximization of MFI’s revenues.
Definition and execution of marketing and digitalization strategy.
Advising Suma Capital in the acquisition of Mengual.
Digital Due Diligence.
Advising Metric Capital in the revenue maximization of Storemore.
Definition and execution of marketing and digitalization strategy.
Asesoramiento a Torreal en la aceleración de ventas de Go Fit
Definición y ejecución de la estrategia.
Definition and implementation of Cash-Flow maximization plan in Mengual (Suma Capital) through the activation of numerous digital levers.
Tell Us What You Need
Take the next step toward success with cutting-edge digital strategies, custom-designed to meet your business objectives and drive measurable growth.