CASE STUDY
Freshly Cosmetics
We transformed Freshly Cosmetics’ product launch on TikTok, driving viral engagement with an Influencer Marketing campaign that connected with their audience through authentic storytelling and humor, sparking strong interest and multiple sales.
CHALLENGE
Freshly Cosmetics, una marca reconocida por su compromiso con la sostenibilidad y la belleza natural, buscaba expandir su alcance y generar un impacto duradero en TikTok. El objetivo no solo era dar a conocer nuevos productos, sino también resonar con una audiencia joven y exigente que valorara la autenticidad y la diversión. Querían una estrategia que fuera más allá de la simple promoción, apostando por un enfoque creativo que permitiera a los usuarios relacionarse de manera personal con los valores de la marca.
PROCESS
- We created the #NoDramaJustFreshly campaign, a storytelling concept combining influencers’ real-life stories with touches of humor and irony, showcasing everyday situations where Freshly products naturally fit in.
- We selected strategic influencers like Claudia de los Toyos, Augusta Thoenig, and Oscar Font, whose presence and authenticity on TikTok helped connect with both broad and niche audiences.
- We implemented a staggered publishing strategy, coordinating the optimal times and schedules of each influencer to ensure sustained impact and maximize reach on the platform.
- We generated visual and textual content highlighting the benefits of Freshly products, aligning each post with the brand’s values and fostering a genuine connection between the influencer and their audience.
RESULTS
9,43%
Average Engagement Rate
+1 Million
Views per Campaign
+830
Saves per Campaign
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