CASE STUDY
Cine Yelmo
We strengthened Cine Yelmo’s community and elevated brand visibility through an innovative content strategy and Paid Media campaigns, solidifying their digital presence and ensuring a strong, ongoing connection with their audience during a challenging year for the cinema industry.
CHALLENGE
In 2020, Cine Yelmo faced the challenge of maintaining relevance and strengthening its digital community amidst temporary closures and a limited release schedule. Our objective was to implement a strategy that would not only keep followers engaged but also drive interaction and loyalty within their social media community, encouraging theater visits whenever possible.
PROCESS
- Designed a unique content strategy to capture the interest and loyalty of Cine Yelmo’s social media community, keeping audiences engaged with relevant entertainment topics.
- Executed targeted Paid Media campaigns during open hours and major releases, optimizing acquisition costs and promoting in-theater safety measures.
- Created spontaneous content dynamics that increased interaction, even during closures, strengthening Cine Yelmo’s relationship with its digital community.
- Encouraged User Generated Content (UGC) by motivating followers to share experiences and memories at Cine Yelmo, fostering a strong emotional connection with the brand.
RESULTS
+7.000
New Followers in 3 Months
+50%
Community Growth
-20%
Cost per Acquisition (CPA)
+56%
Engagement on Instagram vs. Competitors
Tell Us What You Need
Take the next step toward success with cutting-edge digital strategies, custom-designed to meet your business objectives and drive measurable growth.