Global index jun 2020
Food & Beverage
The best digital strategies in the food and beverage sector
The best digital strategies in the food and beverage sector
Over the last 5 years, we have been witnessing a natural online presence increase in the Food & Beverages industry. Instagram has become our “go-to” online shop, turning into the place where we ask questions and share any brand related comments. With this growth tendency, brands had to develop better customer support platforms and crisis management strategies. Some brands had to reinvent themselves and others still need to improve. With our in-house Big Data and Artificial Intelligence tool, Alqua Cloud, we’re able to develop a report by analysing more than 100.000 companies. Check out Food & Beverage 2020 report.
TABLE OF CONTENTS
What’s
inside?
1
Industry overview: ranking
Top 200 food & beverage brands in Spain
2
Analysis of the best brands
Sub Rankings with the best brands in the sector according to the different KPIs
3
Study of the best posts in the sector
Analysis of the contents that worked best in the different social networks
4
Best influencer marketing strategies
Ranking of the most successful campaigns
5
Exclusive industry insights
Thanks to our own technology, Alqua Cloud, we have been able to produce the most accurate insights
6
Conclusions
Trends and reflections on the sector
KEY LEARNINGS
What’s included?
The report includes a comprehensive study based on a sample of 2,000 food & beverage brands nationwide. The data revolves around:
Ranking by social network
Complete analysis of the best campaigns
Exclusive industry insights
Best influencer marketing strategies
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2020 report
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Food & Beverage
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