CASE STUDY
Endesa
Endesa approached us with the need to revitalize and optimize their social media presence, aiming for a strategy that not only generated engaging content but also fostered a committed community aligned with their brand. We implemented our Social Media Plus service, encompassing content management and scheduling for Instagram, Facebook, and X, alongside an influencer marketing strategy. Through these initiatives, we focused on attracting new followers while nurturing and retaining their existing 185k follower base, promoting engagement and directing users to their database.
CHALLENGE: SOCIAL MEDIA MANAGEMENT
Endesa required a solid, continuous strategy to manage their social media, aiming to create relevant content that resonated with their audience. Our collaboration included developing engaging content for their Instagram, Facebook, and X profiles, using a trend-based approach optimized for maximum impact. Our goal was not only to increase follower count but also to strengthen Endesa’s relationship with its community by providing content aligned with its brand and objectives.
PROCESS
- Developed a content strategy tailored to Endesa’s brand identity.
- Created visually and textually appealing content relevant to their audience.
- Coordinated posts across three platforms to ensure message consistency.
- Applied agile methodologies for centralized content approval and streamlined feedback.
- Conducted weekly metrics reviews to refine the strategy.
- Held status meetings and presented results for ongoing improvement.
RESULTS
+25%
Follower Growth in First 6 Months
+40%
Increase in Engagement (Likes and Comments)
-50%
Reduction in Client Response Time
CHALLENGE: INFLUENCER MARKETING
To expand its reach and connect with new audiences, Endesa entrusted us with developing influencer marketing campaigns. We designed and managed influencer partnerships aligned with Endesa’s specific goals. These campaigns leveraged influencers’ communities on social media, highlighting sustainability and renewable energy themes to capture a diverse and engaged audience.
PROCESS
- Identified influencers that aligned with Endesa’s profile and audience.
- Developed campaigns with content tailored to each influencer’s network.
- Created specific proposals for each collaboration, securing approval in stages.
- Evaluated key metrics for each campaign to maximize impact.
- Worked directly with influencer teams to coordinate content posting.
- Delivered results at the end of each campaign, assessing ROI and engagement.
RESULTS
+56%
Increase in Campaign Visibility
+20%
New Leads Acquired
+35%
Positive Engagement per Post
CHALLENGE: SOCIAL MEDIA PLUS
Endesa challenged us to improve their social media engagement and connect more effectively with their follower base. We implemented our Social Media Plus solution, which transitions users from Instagram, Facebook, and X profiles to their database through high-value content, automating and scaling the process. This approach not only drives community growth but also fosters high-quality interactions that align with Endesa’s commercial objectives.
PROCESS
- Conducted audience analysis to understand follower preferences and behaviors.
- Created and scheduled platform-specific content.
- Implemented ManyChat to automate direct messages on Instagram and capture leads.
- Managed content approvals through Airtable, streamlining Endesa’s feedback.
- Held weekly meetings to adjust and optimize the strategy.
- Provided monthly and semi-annual reports to evaluate results.
RESULTS
+32%
New Leads from Social Media
+55%
Engagement per Post
-95%
Reduction in Response Time
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