CASE STUDY
Derby Hotels
Derby Hotels sought to grow their digital community and enhance engagement on their new Instagram and Facebook accounts for Hotel Urban in Madrid and Hotel Claris in Barcelona. The challenge was to build an active, valuable audience on social media and boost visibility for both hotels in a highly competitive market.
CHALLENGE
Derby Hotels aimed to expand their digital community and strengthen engagement on the social media accounts for Hotel Urban and Hotel Claris. The goal was to establish an active, profitable community on Instagram and Facebook and optimize visibility for each hotel within a competitive landscape.
PROCESS
- Crafted tailored content strategies for each hotel, aligning visuals and messaging with the unique identities of Urban and Claris.
- Launched Paid Media campaigns focused on reach and engagement, targeting specific audiences that resonated with each hotel’s profile.
- Continuously optimized campaigns based on performance analysis, refining segmentation to maximize visibility and engagement.
- Developed a content schedule that emphasized the luxury and exclusivity of both hotels, creating visually engaging experiences that captivated potential followers.
RESULTS
+267%
New Followers in 12 Months
+50.000
Monthly Interactions
+138%
Reach Increase in 12 Months
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