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Global index Apr 2021

The best digital strategies in the hotel sector

The whole world has suffered a huge impact due to COVID. Many sectors have been affected, and hotels have not been an exception. Therefore, they have had to adapt, change their digital strategies and contents to convey trust and attract customers. At Alqua we have used our own Alqua Cloud technology, based on Big Data and Artificial Intelligence, to analyze more than 5000 companies in this sector and classify the top ones according to the performance of their digital strategies. Download our report and discover which are the companies that stand out digitally.

Table of contents

What's inside?


Industry overview: ranking

Top 200 hotels brands in Spain


Analysis of the best brands

Sub Rankings with the best brands in the sector according to the different KPIs


Study of the best posts in the sector

Analysis of the contents that worked best in the different social networks


Best influencer marketing strategies

Ranking of the most successful campaigns


Exclusive industry insights

Thanks to our own technology, Alqua Cloud, we have been able to produce the most accurate insights



Trends and reflections on the sector

Key learnings

What’s included?

The report includes a comprehensive study based on a sample of 5.000 hotels brands nationwide. The data revolves around:

Ranking by social network

Complete analysis of the best campaigns

Exclusive industry insights

Best influencer marketing strategies

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