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Global index Apr 2021

The best digital strategies in the fashion sector

The rise of ecommerce in the last few years has led to a fragmentation of the fashion sector, as it has allowed the introduction of new digital native brands with higher engagement ratios than the large firms, although the last ones are the ones that maintain the top positions in terms of number of followers. Thus, it is necessary to understand the difference in the type of content between digital native companies and traditional ones, as well as how, despite the decrease in turnover that the sector has experienced, the digital community has continued to grow. At Alqua, after analysing more than 5,000 brands in the Fashion sector nationally and internationally with our own technology based on Big Data and Artificial Intelligence, we have analysed and developed a report with the companies with the best digital strategies in this sector. Download our report to discover the companies with superior performance in the sector.

Table of contents

What's inside?


Industry overview: ranking

Top 200 fashion brands in Spain


Analysis of the best brands

Sub Rankings with the best brands in the sector according to the different KPIs


Study of the best posts in the sector

Analysis of the contents that worked best in the different social networks


Best influencer marketing strategies

Ranking of the most successful campaigns


Exclusive industry insights

Thanks to our own technology, Alqua Cloud, we have been able to produce the most accurate insights



Trends and reflections on the sector

Key learnings

What’s included?

The report includes a comprehensive study based on a sample of 5.000 fashion brands nationwide. The data revolves around:

Ranking by social network

Complete analysis of the best campaigns

Exclusive industry insights

Best influencer marketing strategies

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