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Global index Dec 2020

The best digital strategies in the beauty sector

With the notable growth of the beauty industry over the last 5 years, the presence of different and innovative products in this sector is booming, adding new players to match the demand and reinventing the old ones. How can a company stand out? By applying the best digital strategy around its competitors. After analysing the top companies with our own technology based on Big Data and Artificial Intelligence, we developed a report with the best digital strategy of the beauty sector.

Table of contents

What's inside?


Industry overview: ranking

Top 200 beauty brands in Spain


Analysis of the best brands

Sub Rankings with the best brands in the sector according to the different KPIs


Study of the best posts in the sector

Analysis of the contents that worked best in the different social networks


Best influencer marketing strategies

Ranking of the most successful campaigns


Exclusive industry insights

Thanks to our own technology, Alqua Cloud, we have been able to produce the most accurate insights



Trends and reflections on the sector

Key learnings

What’s included?

The report includes a comprehensive study based on a sample of 2,650 beauty brands nationwide. The data revolves around:

Ranking by social network

Complete analysis of the best campaigns

Exclusive industry insights

Best influencer marketing strategies

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