our story
Culture of excellence to lead the digital wave
As technology emerges, digital marketing becomes key for business to suceed. We figured out that there was an opportunity to create an unconventional digital firm by combining the rigor, perfectionism and analytical point of view of investment banks with digital experts to create unique experiences and products.
The result: a perfectly aligned team capable of unlocking the full potential of your business using digital marketing, technology and analysis.
Why?
Inspire totally different solutions for common problems
We met with blue-chip companies to understand how they were digitalizating themselves, what digital needs they had and how was their relationship with tech companies, digital consultancies and agencies.
Their feedback really surprised us: none of them was 100% satisfied with their digitalisation process, nor their digital marketing tools. They all thought there was room for improvement.
They highlighted many problems which can be summarized in two: they weren't getting the results they wanted and their technologies did not fulfil their needs.
We saw an opportunity to create a totally different firm that could solve this problems.
Meet our management team
We combined the most talented people with a unique investment banking methodology to create more intelligent companies. We have implemented an excellence-based methodology that enables our digital expert team to come up with innovative solutions.
Ramón de Olano
Ramón is the CEO & Co-Founder of Alqua. He has more than 15 years of experience assesing companies on strategic, financial and digital projects in firms such as Merril Lynch, Houlihan Lokey and Santander.
Jorge Blanco
Co-Founder of Alqua, he brings to Alqua's clients all his strategic know-how and business vision acquired in Investment Banks such as Lazard, Barclays Capital and Santander.
Patricia Bayona
Co-Founder of Alqua, she has deep experience in scaling up fast growing businesses through strategy, operations, data analytics and P&L management in the tech industry.
Cristina Cantero
Co-Founder of Alqua and responsible for defining and developing digital strategies for brands worldwide. Expert in detecting problems and finding innovative digital solutions for different clients across multiple industries.
Victor Vera
Software Architect with +20 years of experience working in more than 50 projects as Web Architect, team lead, DBA, sysadmin and developer.
Lucas Vigier
Lucas is an expert in strategic and digital consulting projects. He has been assesing global companies over 20 years in firms such as McKinsey, Santander or Intesa San Paolo.
Judit Esquivel
More than 6 years of experience as a digital marketing consultant and performance specialist in USA, UK and Spain, leading projects in different industries. Professor at IE and OBS. Esquivel contributes with her strategic and international vision as the head of the performance department.
Ana Ruiz
Industrial engineer with a very high creative component due to her experience in the art world. Expert in data analysis and its implementation in creative solutions.
Our Two Divisions
Technology and Intelligence at your service
Our two closely linked and dependent business lines are constantly creating synergies between them
Alqua Tech
We developed our Marketing Cloud to introduce the latest tehnologies (AI, Machine Learning) in the industry. Moreover, with a team of experts we assess and implement third-party technology that works.
Alqua Consulting
We use data to make intelligent decisions and design digital marketing strategies.
our value proposition
We take care of the slightest detail
Proprietary and third-party technology
We are experts in developing technology, assessing and implementing it.
Innovation at the core
We are the only company that is reinventing itself every two years. We are constantly looking for trends, new releases and best practices to be one step ahead.
Deep Industry Knowledge
Our work is founded on a rigorous understanding of every client's sector dynamics that we combine with a profound digital knowledge thanks to Alqua University.
Strategic and business-oriented vision
Every project we work on must be developed to reach a business objective.
