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about us

Unconventional approach for disruptive results

McKinsey, Amazon, Google and Investment bank executives got together with technology experts and a talented digital marketing team to solve company's digital needs through consulting and technology development.

our story

Culture of excellence to lead the digital wave

As technology emerges, digital marketing becomes key for business to suceed. We figured out that there was an opportunity to create an unconventional digital firm by combining the rigor, perfectionism and analytical point of view of investment banks with digital experts to create unique experiences and products.

The result: a perfectly aligned team capable of unlocking the full potential of your business using digital marketing, technology and analysis.

Why?

Inspire totally different solutions for common problems

We met with blue-chip companies to understand how they were digitalizating themselves, what digital needs they had and how was their relationship with tech companies, digital consultancies and agencies.

Their feedback really surprised us: none of them was 100% satisfied with their digitalisation process, nor their digital marketing tools. They all thought there was room for improvement.

They highlighted many problems which can be summarized in two: they weren't getting the results they wanted and their technologies did not fulfil their needs.

We saw an opportunity to create a totally different firm that could solve this problems.

Meet our management team

We combined the most talented people with a unique investment banking methodology to create more intelligent companies. We have implemented an excellence-based methodology that enables our digital expert team to come up with innovative solutions.

Ramón de Olano

Ramón is the CEO & Co-Founder of Alqua. He has more than 15 years of experience assesing companies on strategic, financial and digital projects in firms such as Merril Lynch, Houlihan Lokey and Santander.

Jorge Blanco

Co-Founder of Alqua, he brings to Alqua's clients all his strategic know-how and business vision acquired in Investment Banks such as Lazard, Barclays Capital and Santander.

Patricia Bayona

Co-Founder of Alqua, she has deep experience in scaling up fast growing businesses through strategy, operations, data analytics and P&L management in the tech industry.

Cristina Cantero

Co-Founder of Alqua and responsible for defining and developing digital strategies for brands worldwide. Expert in detecting problems and finding innovative digital solutions for different clients across multiple industries.

Victor Vera

Software Architect with +20 years of experience working in more than 50 projects as Web Architect, team lead, DBA, sysadmin and developer.

Lucas Vigier

Lucas is an expert in strategic and digital consulting projects. He has been assesing global companies over 20 years in firms such as McKinsey, Santander or Intesa San Paolo.

Judit Esquivel

More than 6 years of experience as a digital marketing consultant and performance specialist in USA, UK and Spain, leading projects in different industries. Professor at IE and OBS. Esquivel contributes with her strategic and international vision as the head of the performance department.

Ana Ruiz

Industrial engineer with a very high creative component due to her experience in the art world. Expert in data analysis and its implementation in creative solutions.

Our Two Divisions

Technology and Intelligence at your service

Our two closely linked and dependent business lines are constantly creating synergies between them

Alqua Tech

We developed our Marketing Cloud to introduce the latest tehnologies (AI, Machine Learning) in the industry. Moreover, with a team of experts we assess and implement third-party technology that works.

Alqua Consulting

We use data to make intelligent decisions and design digital marketing strategies.

our value proposition

We take care of the slightest detail

Proprietary and third-party technology

We are experts in developing technology, assessing and implementing it.

Innovation at the core

We are the only company that is reinventing itself every two years. We are constantly looking for trends, new releases and best practices to be one step ahead.

Deep Industry Knowledge

Our work is founded on a rigorous understanding of every client's sector dynamics that we combine with a profound digital knowledge thanks to Alqua University.

Strategic and business-oriented vision

Every project we work on must be developed to reach a business objective.

Talent

Working at Alqua

We're proud to have the dream team