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CASE STUDY

Bezoya

Bezoya approached us for assistance in structuring and optimizing its CRM while maximizing its digital presence across multiple channels. We developed a CRM automation strategy with specific email nurturing flows, enabling improved filtering and monetization of their database. In addition, we managed their social media, website, and SEO, creating content for their blog and boosting their TikTok presence. Our objective was to increase Bezoya’s visibility and establish coherent, effective communication with both current and potential customers.

CHALLENGE: CRM AUTOMATION WITH

EMAIL NURTURING

Bezoya needed to structure its database and maximize contact value through email nurturing strategies. We implemented a CRM automation system that allowed us to effectively segment their audience and send personalized communications to different buyer personas. This approach has not only improved customer relations but also optimized monetization, creating a more relevant and engaging user experience.

PROCESS

Segmented the database by customer behavior and characteristics.
Created email nurturing flows tailored to each customer profile.
Generated personalized content that responded to each segment’s needs and interests.
Implemented follow-up campaigns to maximize conversions.
Continuously monitored metrics such as open rates, clicks, and conversions to optimize performance.
Provided monthly reports to adjust strategies based on results.

RESULTS

+30%

Open Rate

+21%

Conversion Rate per Objective

+25%

Engagement in Relevant Interactions

CHALLENGE: WEBSITE DESIGN & OPTIMIZATION

Bezoya asked us to redesign and optimize their website to enhance user experience and establish a competitive position within their sector. Our approach included creating new landing pages and maintaining the website structure, ensuring all content was optimized for SEO. This allowed Bezoya to strengthen its online presence and improve navigation, resulting in higher user retention and satisfaction.

PROCESS

Conducted a website audit to identify areas for improvement.
Redesigned key landing pages to optimize conversions and user experience.
Implemented technical SEO enhancements to improve search rankings.
Developed content tailored to the goals of each page.
Continuously monitored website performance using analytical tools.
Made ongoing adjustments and improvements based on user feedback and usage metrics.

RESULTS

+35%

Time Spent on Site

+26%

Web Conversions

+44%

SEO Ranking, with multiple Top 1 pages

CHALLENGE: INFLUENCER MARKETING

To expand its reach and strengthen its online presence, Bezoya entrusted us with the management of its influencer marketing campaigns. We collaborated with key influencers to create authentic, relevant content that not only generated visibility but also established an emotional connection with the audience. This strategy allowed Bezoya to increase reach and consolidate its brand image, attracting new potential customers through genuine and engaging content.

PROCESS

Selected influencers aligned with Bezoya’s values and objectives.
Developed a content strategy tailored to each influencer’s audience.
Coordinated campaigns to maximize exposure and engagement.
Monitored performance and adjusted the strategy based on each campaign’s metrics.
Provided detailed reports analyzing results and insights from each collaboration.
Continuously optimized strategies to maximize the ROI of influencer marketing campaigns.

RESULTS

+45%

Social Media Visibility

+28%

New Leads per Campaign

+36%

Positive Brand Mentions

CHALLENGE: SEO

Bezoya tasked us with improving their search engine rankings and increasing organic traffic. We developed an SEO strategy that included website content optimization and blog article creation, based on thorough keyword research relevant to their industry. This approach has allowed Bezoya to position itself more competitively, attracting a steady stream of interested visitors to their products.

PROCESS

Conducted in-depth keyword research to direct content and improve rankings.
Optimized web content and blog posts to maximize SEO performance.
Implemented technical SEO improvements to ensure proper page indexing.
Produced relevant, value-driven content aligned with audience searches.
Continuously monitored SEO performance and made strategic adjustments as needed.
Conducted monthly reviews of organic traffic and keyword ranking positions.

RESULTS

+37%

Quality Organic Traffic

+29%

Improvement in Keyword Rankings

+35%

Time Spent on Website