Hotels
Global index Apr 2021
The best digital strategies in the hotel sector
The whole world has suffered a huge impact due to COVID. Many sectors have been affected, and hotels have not been an exception. Therefore, they have had to adapt, change their digital strategies and contents to convey trust and attract customers. At Alqua we have used our own Alqua Cloud technology, based on Big Data and Artificial Intelligence, to analyze more than 5000 companies in this sector and classify the top ones according to the performance of their digital strategies. Download our report and discover which are the companies that stand out digitally.
Table of contents
What's inside?
01
Industry overview: ranking
Top 200 hotels brands in Spain
02
Analysis of the best brands
Sub Rankings with the best brands in the sector according to the different KPIs
03
Study of the best posts in the sector
Analysis of the contents that worked best in the different social networks
04
Best influencer marketing strategies
Ranking of the most successful campaigns
05
Exclusive industry insights
Thanks to our own technology, Alqua Cloud, we have been able to produce the most accurate insights
06
Conclusions
Trends and reflections on the sector
Key learnings
What’s included?
The report includes a comprehensive study based on a sample of 5.000 hotels brands nationwide. The data revolves around:
Ranking by social network
Complete analysis of the best campaigns
Exclusive industry insights
Best influencer marketing strategies
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