Beauty
Global index Dec 2020
The best digital strategies in the beauty sector
With the notable growth of the beauty industry over the last 5 years, the presence of different and innovative products in this sector is booming, adding new players to match the demand and reinventing the old ones. How can a company stand out? By applying the best digital strategy around its competitors. After analysing the top companies with our own technology based on Big Data and Artificial Intelligence, we developed a report with the best digital strategy of the beauty sector.
Table of contents
What's inside?
01
Industry overview: ranking
Top 200 beauty brands in Spain
02
Analysis of the best brands
Sub Rankings with the best brands in the sector according to the different KPIs
03
Study of the best posts in the sector
Analysis of the contents that worked best in the different social networks
04
Best influencer marketing strategies
Ranking of the most successful campaigns
05
Exclusive industry insights
Thanks to our own technology, Alqua Cloud, we have been able to produce the most accurate insights
06
Conclusions
Trends and reflections on the sector
Key learnings
What’s included?
The report includes a comprehensive study based on a sample of 2,650 beauty brands nationwide. The data revolves around:
Ranking by social network
Complete analysis of the best campaigns
Exclusive industry insights
Best influencer marketing strategies
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