Problem
Legado Ibérico stands out for its quality, its premium character and its recognition.
Legado Ibérico stands out for its quality, its premium character and its recognition. However, this recognition was stagnant in older audiences, so El Pozo proposed us a challenge: rejuvenate the target.
Solution
We designed a creative strategy that would allow us to carry out prospecting campaigns in order to understand the audience and, later, capture their information.
Based on the creative concept "There are great luxuries, and great luxuries", we created a storytelling to connect with our audience and for them to create and share the content through a microsite developed for the occasion.